Trends are coming and going. Another good reason to use WordPress. It is easy and affordable to change the Layout and stay always up to date.
For the last almost 2 years you could see one-page layouts everywhere. Now more and more clients are asking for more simple and timeless layouts.
A beautiful example is the website from Heddergott, Hohwieler & Team. Timeless and clean. The Layout is built after the layout of their business cards, by Eve Hohwieler.
The Briefing? Build a page that is clear, timeless and bi-lingual with browser recognition.